Without my mask
Inspiration

Without my mask

Fujifilm helping Doctors show Smiles

 

 

 

The COVID-19 pandemic has shown the extent to which frontline health workers put their own safety on the line to care for patients. During this difficult time, patients cannot see what their doctors and nurses actually look like, due to all the Personal Protective Equipment (PPE) they are wearing.

 

 

Fujifilm South Africa is looking to change this with the ‘Without My Mask’ initiative. Equipped with a Fujifilm mirrorless camera and Instax Mini Link portable printer, the company has visited hospitals to take photos of doctors and nurses, which they can use as identification outside of their PPE. This is done in remembrance of former president Nelson Mandela and the day created in his honour - Mandela Day, with Fujifilm South Africa contributing 67 minutes to give back to the community.

 

 

Amongst the facilities to benefit from the initiative are Care@Midstream in Centurion and Medicross The Berg in Roodepoort, Gauteng. When Fujifilm visited on 29 July 2020, the team immediately went to work photographing all doctors, nurses as well as receptionists. Their photographs were printed using the innovative Instax Mini Link portable printer, which prints out photos within 90 seconds. These photos were slotted into identification badges for all staff to clip onto the outside of their PPE.

 

 

Through these photos, patients were immediately able to see their healthcare worker’s friendly smile, turning doctors and nurses from a depersonalised protective suit back into a caring person. This affected not only the spirits of patients, but also made a noticeable difference in the efforts of the healthcare workers, knowing their patients could now see the person behind the mask.

 

 

“Being able to share a caring smile is of immense value in any profession, and especially so for our frontline doctors and nurses,” says Deon Brits, General Manager of the Photo Imaging Division at Fujifilm South Africa. “With these instant photos we hope to have made a small difference in their ongoing fight against the virus.”
Fujifilm South Africa will continue to strive to solve societal challenges through innovative products and solutions. In order to learn more about Fujifilm Instax or the Without My Mask initiative, please email Fujifilm South Africa Sales Consultant, Belinda Macpherson (belinda.macpherson@fujifilm.com).

The OG mini 12 era is where you can have some fun and experiment with new mini film print styles like rainbow or pastelcolours, confetti, graphic spray art, hearts and many more (a design for every era)! Match your style to your mini 12 with pastel colours and matching gems.

Want to snap the perfect selfie of you and your bestie dancing away?It's what the INSTAX mini 12 was born to do. With a perfectly positioned mirror, close-up mode and the automatic flash control, a selfie moment-grabbing extraordinaire.

Discover the mini 12 era

The mini link 2 era is all about letting your creativity shine. A pop of blue eyeshadow, the mini link 2 in space blue and a pack of blue mini films is all you need to complete your evening and re-live your favourite memories.

Dance the night away and print your moves with the INSTAXAIR feature! Hold down the feature button on your mini Link 2 and be creative with the LED light on the side of the printer to draw your favourite shapes in the air. If the printer is vibrating it means it's working, so whatever you decide to draw, be it a squiggle, a heart or a letter, it'll appear on your image.

Get in your mini Link 2 era

Australian Winter is on its way, which is the perfect time for the SQUARE SQ1 era and the perfect cozy style to match the colourways.     

Capture your world in square with bigger selfies and cozy moments from the season. With the power of an automated flash to calculate the brightness of your environment, the SQUARE SQ1 adjusts the shutter speed accordingly – ensuring the perfect snap every time! 

The ‘classic print style’ of the SQUARE film is the perfect way to preserve memories from your SQUARE era for years to come. Push your creativity boundaries with the soft and subtle shades of the Sunset frame. 

Unlock your SQUARE SQ1 era

You may also like