Sunday afternoons, the year must have been around 1978.
We just had a big Christmas lunch, all the cousins, aunties and uncles present. The time has come for the afternoon's entertainment, and, oh man, did us kids get excited. There are several photo albums lying on the table. I can still sense the excitement it brought. To know that within a few minutes we will be taken back in history, a trip down memory lane. The excitement of seeing our parents on their wedding day, laughing at the fashions and hairstyles. Laughing at ourselves, realising that we have grown a bit since the picture was taken. This, of course, accompanied with the usual embarrassment from the “you were so cute,” “look at that smile,” “look at those naughty eyes and mischievous grin” comments.
Those days, those moments and afternoons looking at photographs, that we could hold in our hands, something so tangible. Those moments brought such an uplifting feeling from the nostalgia of reliving the past, that we would talk about it for hours afterwards. To me, the images brought a realness, they would make me appreciate where I am, what my parents have done for me. Reliving the holidays and looking at pictures of us sitting on a roadside lunch table, eating boiled eggs and pre-packed sandwiches. The commitment, loyalty and love your parents showed by taking you somewhere special for the holidays. Moments forever captured in a visual media that we knew as photographs.
I can go on forever about the nostalgia and the warm fuzzy feeling it brings, but I don’t want to bore you all.
It has become even more evident in this electronic era that imaging is incredibly powerful.
No company understands this better than Fujifilm, and no other company has been more loyal to their end-user than Fujifilm. They are, after all, an imaging company, and they are not just any imaging company. From the very beginning when they brought the world their signature film, to this digital era where they are still so committed to tangible memories, Fujifilm has remained nothing but loyal to the power of making memories. As many know by now, they have a vast range of Instax products. A division of Fujifilm that brings us ‘instant ' cameras and printers that put a tangible picture right there in your hands. We are so used to looking at pictures on our smartphones that we have forgotten what an exciting feeling we get from holding an actual photograph.
