In the Moment with Instax: Tech journalist Clare Petra Matthes
If you are a lover of all things tech and or simply fancy your gadgets, then you’ll get along just perfectly with tech journalist Clare Petra Matthes. Also known asGadget-Gal, she’s known for her quirky reviews and relatable content. We chatted to her about her passion for tech, journalism as a career path and, of course, her favourite Instax.
Hi Clare! How long have you been a tech journalist and why did you decide on this path?
I’m not giving away my age like that! Let’s just say a loooong time and I’ve always loved listening to people’s stories – the tech side just evolved from there.
Tell us more about your tech news and review siteGadget-Gal?
My passion project? I worked for a business technology publishing house, and I started to notice a bit of a gap. Tech was firstly tarred with the boring brush, and I felt like tech wasn’t talking to the everyday, normal consumer. I jumped at the opportunity to set up Gadget-Gal in the hopes of making tech interesting to people and more accessible to those who would normally find it daunting!
What’s been your favourite tech trend over the past few years?
Of course, I have to say that I love the photo printing phase that has thrown everyone into nostalgia and is so loved by young and old, BUT Generative AI has been so fascinating.
Do you have any advice for women looking to get into the tech journalism side?
Absolutely! Getting into journalism let alone tech journalism, can be an exciting and rewarding journey. This is a dynamic field that requires continuous learning and adaptation and with dedication, passion and perseverance, you can carve out a successful career in this exciting industry.
Which Instax do you use most and how do you use Instax in your life?
I have a collection of Instax cameras and printers and I used to only love the square prints but at the moment I’m loving the Instax mini Evo. I usually take an Instax to events with me and give them to people that want a photo as a memory – it’s a different way to tell a story!
Tell us more about your creative process – how do you get in the moment when writing?
I want to say that I have a wonderful, clean and clear process but usually, I’ve procrastinated for too long so that the deadline is looming and I’ve got to get my writing done! There’s nothing that gets the creative juices flowing like panic! Adrenaline junkie much?
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Want to snap the perfect selfie of you and your bestie dancing away?It's what the INSTAX mini 12 was born to do. With a perfectly positioned mirror, close-up mode and the automatic flash control, a selfie moment-grabbing extraordinaire.
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Dance the night away and print your moves with the INSTAXAIR feature! Hold down the feature button on your mini Link 2 and be creative with the LED light on the side of the printer to draw your favourite shapes in the air. If the printer is vibrating it means it's working, so whatever you decide to draw, be it a squiggle, a heart or a letter, it'll appear on your image.
Australian Winter is on its way, which is the perfect time for the SQUARE SQ1 era and the perfect cozy style to match the colourways.
Capture your world in square with bigger selfies and cozy moments from the season. With the power of an automated flash to calculate the brightness of your environment, the SQUARE SQ1 adjusts the shutter speed accordingly – ensuring the perfect snap every time!
The ‘classic print style’ of the SQUARE film is the perfect way to preserve memories from your SQUARE era for years to come. Push your creativity boundaries with the soft and subtle shades of the Sunset frame.
